April 18, 2024

Why more Canadians are turning to gig work

Written by
Lysander Vale
Published on
April 18, 2024

In recent years, a growing number of Canadians have ditched the traditional 9-to-5 grind for the freelance hustle, or what's affectionately known as 'gig work'. From Uber drivers to freelance graphic designers, this shift is reshaping Canada's labor landscape, offering a cocktail of opportunities and challenges that are too tempting or necessary to ignore.

The Economic Necessity of Gig Work

The appeal of setting your own hours cannot be overstated. Swapping your alarm clock for a schedule you write yourself is particularly alluring to millennials and Gen Zers, who visibly value work-life balance more than previous generations. According to a report by H&R Block, a staggering 28% of Canadian adults, approximately 8.75 million, are now engaging in gig work, marking a substantial increase from 13% in 2022.

However, economically, the narrative is less rosy. For some, gig work isn't just an option; it's the only option. Traditional sectors are either oversaturated or slashing full-time perks in favor of contract roles without benefits. This economic squeeze forces many to juggle multiple gigs just to make ends meet. As per a report by Pagato—a platform connecting businesses with on-demand workers—many are turning to gig work to avoid the slow payout and lack of transparency in conventional jobs​​.

The Entrepreneurial Spirit and Its Pitfalls

Gig work can also be a playground for the innovative and the risk-takers. It offers a platform to test ideas and build businesses with minimal initial investment. Whether it's selling crafts on Etsy or coding apps for startups, gigs can be the low-risk lab for high-stake dreams.

Yet, it's not all sunshine and tax write-offs.

Gig work comes with its own set of villains: unpredictability and lack of benefits. There's no safety net here. No paid leave, no health benefits, and income as erratic as a Twitter feed. The same flexibility that many cherish also means that income can be as unstable as a canoe in a hurricane.

Platforms like Pagato are changing the game by connecting gig workers with businesses seamlessly, promising more opportunities and less hassle​​. They're part of a growing ecosystem supporting gig workers, but it's still a wild west out there.

In Conclusion: A Work Revolution or a Survival Tactic?

Is the gig economy a revolutionary force, or a survival tactic in a tough economic climate? It's both. It empowers and endangers, offering a new frontier of work that mirrors the freedom and isolation of the digital age. As Canada continues to navigate this shift, one thing is clear: the gig economy isn't just a phase; it's a fundamental reshaping of how work happens in a post-industrial world. So, whether you're gigging by choice or necessity, welcome to the revolution—you're in good company.

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